This example will use the Lo-cost Airline. In Table 5.4, translate the key business objectives into knowledge management objectives. As an example the first objective has been completed.

Table 5.4 Business objectives Provide the lowest fares in the industry Efficient cost-management Provide friendly efficient service related to customer need Annual increase of passenger traffic of 5 per cent Identify and develop new flight routes Generation of 90 per cent of all sales over the Internet Knowledge management objectives Continuously develop, share internally and apply knowledge about customer pricing structure