Although advertising has been around for a long time, techniques have certainly evolved and the channels used have multiplied, with websites now playing an important role alongside television and radio, the press and posters. Nowadays consumers – in Western Europe at least – seem to appreciate advertising more than they used to. This is because it reflects the expectations of the consumer: more and more advertising is less to do with pushing the consumer into buying a product or service at any cost and more to do with keeping the consumer up to date on new products and services, providing more information and, most importantly, acting as a form of buying guide.
The messages given are also clearer, more relevant and believable.

How do you account for this change? Use the concepts to support your arguments. How is advertising perceived in your country? Do you see the same evolution as that described above?