The concept examined three possibilities with regard to the use of language during a business encounter. A

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The concept examined three possibilities with regard to the use of language during a business encounter. A fourth possibility is for the manager in question to learn the target language and employ translators.

What advantages does this combination afford those involved?

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Understanding Cross Cultural Management

ISBN: 9781292015897

3rd Edition

Authors: Marie Joelle Browaeys, Roger Price

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