What is important in the process of creating a global culture is dealing with diversity, opposite poles
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What is important in the process of creating a global culture is dealing with diversity, opposite poles and the complementarity of ideas. This means that the creation of a global culture in cross-border organisations has to do with the opposition between ideas.
The question therefore arises: how can the local cultures of two organisations with their different forms of logic and principles be united while ensuring that their duality is maintained?
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Related Book For
Understanding Cross Cultural Management
ISBN: 9781292015897
3rd Edition
Authors: Marie Joelle Browaeys, Roger Price
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