Now sort them either individually (first, second, third, etc.) or into groups (high, medium, low) in two ways:

In order from most to least passionate. Don’t confuse passionate with outspoken. The person most dedicated to and engaged with a particular subject or activity may talk about it only rarely.

In order from how closely to how distantly related the subject or activity they are passionate about is to what your new venture is about.

AppendixLO1