Question: Identify, compare, and contrast three major pricing strategies. Discuss the importance of understanding customer-value perceptions, company costs, and competitor strategies when setting prices.

Identify, compare, and contrast three major pricing strategies. Discuss the importance of understanding customer-value perceptions, company costs, and competitor strategies when setting prices.

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Activities aimed at finding a products optimum price typically including overall marketing objectives consumerdemand productattributes competitors pricing and market and economictrends is known as pri... View full answer

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