Suggest an approach a marketer may follow in adjusting prices to accommodate exchange rate fluctuations.
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Exchange Rate
The value of one currency for the purpose of conversion to another. Exchange Rate means on any day, for purposes of determining the Dollar Equivalent of any currency other than Dollars, the rate at which such currency may be exchanged into Dollars...
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Related Book For
International marketing
ISBN: 978-0077446956
15th Edition
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
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