Discuss the different ways in which international salespeople should communicate with potential buyers in low-context cultures. Then,

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Discuss the different ways in which international salespeople should communicate with potential buyers in low-context cultures. Then, discuss how they should communication with buyers in high-context cultures. What differences do you see?
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International Marketing

ISBN: 978-1452226354

1st edition

Authors: Daniel W. Baack, Eric G. Harris, Donald Baack

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