Summarize the international product life cycle theory. Use the theory to explain the international evolution of automobiles
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The International Product Life Cycle theory IPLC consists of three stages of evolution introduction maturity and standardization See Exhibit In the Introduction stage a new product originates in an ad...View the full answer
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Related Book For 
International Business and the New Realities
ISBN: 978-0136090984
2nd Edition
Authors: S. Tamer Cavusgil, Gary Knight, John R. Riesenberger
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