Suppose executive estimate that the unit variable costs for their DVD is $100, the fixed cost related

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Suppose executive estimate that the unit variable costs for their DVD is $100, the fixed cost related to the product is $10 million, and the target volume for the next year is 100,000 units. What sales price will be necessary to achieve a target profit of $1 million?
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Marketing

ISBN: 978-1259268809

10th Canadian edition

Authors: Frederick Crane, Roger A. Kerin, Steven W. Hartley, William Rudelius

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