Suppose five variables were factor analyzed and the percentage of variance explained was 80 percent, 12 percent,

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Suppose five variables were factor analyzed and the percentage of variance explained was 80 percent, 12 percent, 5 percent, 2 percent, and 1 percent. How many factors would you include? What if the first three factors were interpretable and relevant?
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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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