Suppose that paired-comparison choices of most-preferred brand were made among three brands (A, B, and C) by

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Suppose that paired-comparison choices of most-preferred brand were made among three brands (A, B, and C) by a sample of 100 respondents. The results of 25 choosing A and 75 choosing B would be represented as A25B75. One possible set of results from the three paired comparisons might be A50B50, B50C50, and A50C50. Is this set of results consistent with any one of the following results of the choice of most preferred brand from an array of the three brands? Why?
A25B25C50
A33B33C33
A50B0C50
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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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