Suppose that you were conducting a market analysis for a new textbook about technology management. What would

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Suppose that you were conducting a market analysis for a new textbook about technology management. What would you need to know to identify a market segment? How would you make a need assessment? What should be the collection of services and products?

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Operations management processes and supply chain

ISBN: 978-0136065760

9th edition

Authors: Lee J Krajewski, Larry P Ritzman, Manoj K Malhotra

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