Suppose you have started a snack food delivery business. Students order snacks via the Internet. You shop
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b. Last week you purchased five large cases of Fritos for a customer who, as it turned out, did not accept delivery. You paid $100 for these cases. You have a deal with the grocers that they will pay you $0.25 for every dollar of returned merchandise. Just this week, you found a fraternity on campus that will buy the five cartons for $55 (and will pick them up from your apartment, relieving you of the need to deliver them.) What is the opportunity cost of filling this order? Should you sell the Fritos to the fraternity?
c. Suppose you are thinking of cutting back on your operation from five days to four days a week - you will not operate on Monday and will work instead in the campus dining hall. What costs are nonsunk with respect to this decision? What costs are sunk?
Opportunity Cost
Opportunity cost is the profit lost when one alternative is selected over another. The Opportunity Cost refers to the expected returns from the second best alternative use of resources that are foregone due to the scarcity of resources such as land,...
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Fundamentals of corporate finance
ISBN: 978-0470876442
2nd Edition
Authors: Robert Parrino, David S. Kidwell, Thomas W. Bates
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