Suppose you used the multiattribute attitude model and developed a fruit-based carbonated drink that was successful in

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Suppose you used the multiattribute attitude model and developed a fruit-based carbonated drink that was successful in the United States. Could you use the same model in the following countries? If not, how would it have to change?
a) India
b) Chile
c) Qatar
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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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