*Take a look at 35 Internet retail sites for multichannel retailers (meaning those with both physical stores...

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*Take a look at 3–5 Internet retail sites for multichannel retailers (meaning those with both physical stores and virtual shores), such as www.harrods.com. Is the real shopping environment or the virtual shopping environment likely to have a greater impact on consumer behavior? Explain your choice.
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CB4

ISBN: 9781111821777

4th Edition

Authors: Barry J. Babin, Eric Harris

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