Take a look at Zenith watches (www.zenith-watches.com). Take time to fully explore the company and the product

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Take a look at Zenith watches (www.zenith-watches.com). Take time to fully explore the company and the product offering. Next, look up two or three merchants that carry the Zenith brand. Discuss the pricing strategies you believe Zenith is employing?
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Principles of Marketing

ISBN: 978-0134492513

17th edition

Authors: Philip Kotler, Gary Armstrong

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