Big Data Marketing(1st Edition)
Authors:
Lisa Arthur
In Stock: 2 Left
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Expected shipping within 2 - 3 DaysPopular items with books
Total Price:
$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 1118733894, 978-1118733899
Book publisher: Wiley
Book Price $0 : Lisa Arthur's 'Big Data Marketing' is a profound exploration of the transformative power of data in the realm of marketing. Arthur presents a compelling vision for how businesses can leverage big data to enhance customer engagement and drive growth. The book emphasizes the importance of integrating data analytics into marketing strategies, offering practical insights into the use of data-driven decision-making. Key methodologies discussed include predictive analytics, data mining, and customer segmentation. Unlike traditional marketing approaches, Arthur advocates for a solution manual approach where marketers use data as an 'Answer Key' to unlock consumer needs and preferences. The book's 'table of content' provides a structured journey from understanding the basics of big data to implementing sophisticated analytics techniques. While there are no fictional 'main characters,' the book uses case studies and real-world examples to illustrate the concepts discussed. Lisa Arthur is meticulous in detailing how businesses can adapt to a data-centric world, making the book a valuable resource for marketers aiming to harness big data's potential. Reception for 'Big Data Marketing' has been positive, with readers appreciating the comprehensive and actionable insights provided. The book is particularly relevant for industry professionals seeking to integrate modern tools and techniques into their marketing arsenal. A cheap companion reference often makes all the difference for students grappling with complex subjects.
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