Marketing Management Analysis Planning Implementation And Control(7th Edition)

Authors:

Philip Kotler

Type:Hardcover/ PaperBack / Loose Leaf
Condition: Used/New

In Stock: 2 Left

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Book details

ISBN: 0135524806, 9780135524800

Book publisher: Prentice Hall

Customer Reviews

Trusted feedback from verified buyers

LP
Lily Proctor
5.0
I've been using 'Marketing Management Analysis Planning Implementation And Control, 7th Edition' as a textbook in my marketing course, and I couldn't be more impressed. The book offers comprehensive insights into modern marketing strategies and is well-balanced between theory and real-world examples. The latest edition includes updated case studies that are incredibly relevant, making it easy to apply the concepts in practical scenarios. Delivery was prompt and the book arrived in perfect condition. Highly recommended for anyone serious about mastering the nuances of marketing.
BP
Brandon Parker
4.0
This book is quite a detailed guide for anyone diving deep into the intricacies of marketing management. I appreciate the balance of theoretical knowledge and practical application, although sometimes the text gets a bit dense. I ordered this through my book club membership and got a nice discount! The book arrived sooner than expected and well-packaged. Definitely a worthwhile read for marketing students.
CN
Chase Newman
4.0
The 7th edition of this book does a wonderful job of explaining marketing concepts with plenty of examples. It was especially useful for my team's strategic planning sessions, as we could relate many sections directly to our projects. The delivery was faster than I anticipated and took me by surprise!