Business Communication Essentials(1st Edition)
Authors:
Courtland L. Bovee, John V. Thill, Barbara E. Schatzman
Type:Hardcover/ PaperBack / Loose Leaf
Condition: Used/New
In Stock: 1 Left
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Book details
ISBN: 0130475483, 9780130475480
Book publisher: Prentice Hall
Book Price $0 : Business Communication Essentials, authored by Courtland L. Bovee, John V. Thill, and Barbara E. Schatzman, serves as an essential guide for mastering business communication skills in today's fast-paced corporate environment. The book extensively covers a variety of critical topics such as effective message creation, audience analysis, and modern communication technologies. With detailed exploration into traditional and social media channels, it offers a comprehensive solution manual for developing adept communication strategies. A key highlight of the book is its practical approach, utilizing real-world examples and scenarios to illustrate complex concepts. The authors emphasize the importance of clarity, conciseness, and persuasion across different business contexts, making it an invaluable resource for enhancing both written and verbal communication skills. The book's table of contents is meticulously organized to provide a seamless learning experience, covering everything from writing professional emails to delivering impactful presentations. The text also includes an answer key for self-assessment, enabling readers to gauge their comprehension and practical application of communication principles. Overall, Business Communication Essentials has been well-received for its pragmatic methodologies and user-friendly layout, making it a staple in business education and corporate training programs. Courses related to this book often include business writing, corporate communication, digital media strategies, and leadership communication. In addition, studying these key themes can lead to improved efficiency in professional settings and better interpersonal relationships. The book is frequently used in academic and professional courses, reinforcing foundational as well as advanced communication techniques. Anyone looking for affordable learning resources will find this book’s cheap approach refreshing.
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Customer Reviews
Trusted feedback from verified buyers
AH
Business Communication Essentials offers clear and accessible explanations; a strong resource for anyone in the field!
IS
This book was a game changer for me. 'Business Communication Essentials' is packed with practical advice and clear examples that really helped strengthen my communication skills. Whether you're looking to improve email etiquette or need strategies for impactful presentations, this book covers it all. Plus, it arrived quickly in perfect condition! As a new professional entering the business world, I can confidently say this book is worth every penny. Also, enjoyed a nice discount thanks to my Prime membership.
LS
I found this book to be very informative with a well-done blend of theory and practical application. The chapters on nonverbal communication and active listening were particularly enlightening. It arrived swiftly after purchase, which was great. However, I felt that the sections on digital communication could have been expanded a bit more. Got an extra discount with my subscription which always helps!






































