Business Communication Essentials(2nd Edition)

Authors:

Courtland L. Bovee, John V. Thill

Type:Hardcover/ PaperBack / Loose Leaf
Condition: Used/New

In Stock: 2 Left

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Book details

ISBN: 0131679813, 9780131679818

Book publisher: Pearson College Div

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Book Price $67.58 : Business Communication Essentials by Courtland L. Bovee and John V. Thill is a comprehensive guide for modern business communication. This second edition emphasizes clear, concise, and effective communication in a professional setting. Key themes include understanding audience needs, mastering digital communication platforms, and crafting persuasive messages. The book provides a practical approach, incorporating real-world examples to illustrate communication techniques. Readers will discover strategies for successful email communication, report writing, and presentations, essential skills for any business environment. The textbook includes a detailed table of content, offering a structured pathway through topics such as interpersonal communication, business etiquette, and cross-cultural communication. A solution manual accompanies the book, providing an 'Answer Key' for exercises and challenges, enhancing the reader's ability to apply learned concepts. Combining traditional communication methods with digital advancements, Bovee and Thill address challenges and solutions in the fast-paced business world. Reception of the book has been positive among students and professionals for its relevance and applicability in today's global market. The learning outcome is a well-rounded capability in business communication, preparing readers for success in diverse career environments. This cheap workbook is an excellent resource for learners aiming to master key concepts efficiently.

Customer Reviews

Trusted feedback from verified buyers

IW
Isla Webb
3.0
Decent resource but missing more on digital communication.
MP
Maya Price
5.0
This book has become an invaluable part of my studies. The chapters on negotiation and persuasion are particularly strong. I got an extra discount with my student membership, which is always a plus. The book was well-packaged upon arrival, ensuring it was pristine. Definitely worth the investment for anyone pursuing a career in business.
EF
Elsie Foster
5.0
I was genuinely impressed with 'Business Communication Essentials, 2nd Edition'. It's a top-notch resource that provides clear explanations on complex concepts. I appreciated the real-world examples, which made it easier to understand how to apply these insights in a business context. The book arrived quickly and was in perfect condition. A must-read for anyone serious about improving their communication skills!
WK
Wesley Knight
4.0
Really liked this book for its balance of theory and hands-on examples. The content is well-organized and easy to navigate, making it a great reference tool. I was able to get a discount due to my membership, which was fantastic. Highly suggest it for professionals wanting to refine their business communication skills.
BC
Blair Coleman
4.0
I found 'Business Communication Essentials' to be a very helpful guide in enhancing my professional communication skills. It offers a good balance between practical advice and theoretical concepts. Although it arrived a couple of days later than expected, it was packaged well. The book could include more digital communication techniques, but overall a solid resource.