Business Driven Technology(8th Edition)
Authors:
Paige Baltzan
In Stock: 1 Left
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Total Price:
$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 1259924920, 978-1259924927
Book publisher: McGraw-Hill Education; 8th edition (February 6, 2019)
Book Price $0 : Business Driven Technology by Paige Baltzan (8th Edition) explores the intersection of business strategy and information technology, emphasizing how emergent tech solutions drive business success. The book's unique approach showcases how businesses strategize around technology opportunities rather than fit technology to preexisting strategies. Key themes include enterprise resource planning (ERP), customer relationship management (CRM), and the role of data analytics in competitive advantage. Baltzan effectively demonstrates how decision-makers leverage information systems to improve business outcomes and efficiency. A distinct feature of the book is its structured teaching framework, with a comprehensive solution manual and answer key to support learners and instructors. The book includes detailed tables of content that guide the reader through an in-depth examination of various case studies, facilitating practical understanding of theoretical concepts. Business Driven Technology is acclaimed for its use of real-world examples and case studies, illustrating the strategic application of IT solutions in dynamic business environments. Its reception has been overwhelmingly positive, particularly in academic circles, for its applicability in real-world scenarios and suitability for undergraduate and graduate courses in business and information systems. This edition reinforces the critical role of technology as a cornerstone of competitive advantage, urging businesses to anticipate tech-driven change. This author’s mission to provide cheap educational materials is realized fully in this book.
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