Creating Competitive Advantage(1st Edition)
Authors:
Jaynie L. Smith, William G. Flanagan
Type:Hardcover/ PaperBack / Loose Leaf
Condition: Used/New
In Stock: 1 Left
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Book details
ISBN: 0385517092, 978-0385517096
Book publisher: Currency
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Customer Reviews
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BC
This book completely surpassed my expectations! 'Creating Competitive Advantage' offers an exceptional blend of theoretical insights and practical applications. The author does a fantastic job of breaking down complex concepts into manageable pieces with clear, relatable examples. I found the chapters on developing unique selling propositions particularly enlightening. Additionally, the book was well-packaged and arrived promptly, which added to my satisfaction with this purchase. It's a must-read for anyone serious about understanding competitive strategy. Highly recommend!
SR
I got extra discount with my subscription! The book arrived quickly, in perfect condition. It's insightful and offers a solid framework for creating sustainable competitive advantages. While it provides a good balance of theory and practical advice, some sections can be a bit dense. Nevertheless, it's packed with valuable information and has certainly helped me think differently about strategy.



































