Data Engineering For Data Driven Marketing(1st Edition)
Authors:
Balamurugan Baluswamy ,Veena Grover ,M K Nallakaruppan ,Vijay Anand Rajasekaran ,Mariofanna Milanova
In Stock: 1 Left
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Total Price:
$57.1
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 1836623275, 978-1836623274
Book publisher: Emerald Publishing Limited
Book Price $57.1 : In The Digital Age, Data Has Become The Cornerstone Of Effective Marketing Strategies. Data Engineering For Data-Driven Marketing Explores The Vital Intersection Of Data Engineering And Marketing, Providing A Comprehensive Guide To Harnessing The Power Of Data For Successful And Impactful Campaigns.Offering A Thorough Exploration Of The Symbiotic Relationship Between Data Engineering And Modern Marketing Strategies, Data Engineering For Data-Driven Marketing Uses A Strategic Lens To Delve Into Methodologies Of Collecting, Transforming, And Storing Diverse Data Sources. With Real-world Case Studies Actionable Insights, The Chapters Within Navigate The Reader Through The Intricate Process Of Building Robust Data Pipelines, Optimizing Data Quality, And Implementing Real-time Processing Techniques, All Tailored To Elevate Marketing Campaigns Through Precision Targeting, Customer Personalization, And Predictive Modelling.
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