Essentials Of Marketing Research(4th Edition)
Authors:
Joseph Hair, Mary Celsi, Robert Bush, David Ortinau
In Stock: 2 Left
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Expected shipping within 2 - 3 DaysPopular items with books
Total Price:
$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 0078112117, 978-0078112119
Book publisher: McGraw-Hill Education; 4th edition (October 20, 2016)
Book Price $0 : Essentials of Marketing Research, 4th Edition by Joseph Hair, Mary Celsi, Robert Bush, and David Ortinau is a pivotal resource for students and professionals seeking a comprehensive understanding of marketing research methodologies. The book delves into the systematic gathering, recording, and analyzing of data about issues related to marketing products and services. It's an indispensable text that combines theory with real-world application, outlining essentials such as research design, questionnaire construction, and data analysis. This edition introduces contemporary technological advances, emphasizing the growing role of digital data collection methods and analytics in shaping marketing strategies. While not featuring fictional characters, it does offer detailed guidance equivalent to a 'solution manual', providing structured methodologies and frameworks akin to an 'Answer Key' for practical exercises. Readers can navigate through the 'table of contents' to easily access topics such as survey design, sampling techniques, and statistical tools. Critical reception of the book underscores its clarity and comprehensive nature, with its detailed classification structure making it a go-to reference for understanding market research intricacies. The text doesn’t just present theories but aims to solve practical problems marketers face today, reinforcing its status as a crucial academic text. Combines cheap pricing with detailed content, making it a staple for budget-conscious learners.
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