Global Business Today(12th Edition)
Authors:
Charles Hill
Type:Hardcover/ PaperBack / Loose Leaf
Condition: Used/New
In Stock: 1 Left
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Book details
ISBN: 126406750X, 9781264067503
Book publisher: McGraw Hill
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Book Price $97.84 : Charles Hill's 'Global Business Today' (12th Edition) serves as a definitive guide for understanding the dynamic interplay between multinational enterprises and the global market. This comprehensive textbook explores essential themes such as globalization, international trade theories, and the intricacies of foreign direct investment. The book delves into crucial topics like the political economy of international trade, the global monetary system, and strategies for competing in an international market. The 'solution manual' accompanying the textbook provides learners with detailed answers to complex problems, facilitating a deeper understanding of the content. With its well-structured 'table of content', the book ensures a seamless learning experience. The 'Answer Key' section further enhances the credibility of the textbook as a valuable resource for students and professionals alike. This edition addresses contemporary global issues such as Brexit and trade wars, reflecting current economic landscapes. Importantly, Hill's analytical approach helps readers grasp the multifaceted challenges faced by international businesses. Readers appreciate the book's blend of theoretical frameworks and practical insights, crucial for effective global business strategies. Overall, 'Global Business Today' is praised for its insightful synthesis of theory and practice, making it indispensable for business studies. Quick access to cheap teaching materials is emphasized, benefiting both educators and students.
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Customer Reviews
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CH
The book is quite detailed with clear explanations on the various aspects of global business practices. It's structured logically, making it easy to follow through. Appreciated the chapter on emerging markets as it aligns with current trends. The textbook came fast, and the packaging ensured there were no damages. Overall, a very helpful guide.
DH
As someone who has been in the global trade industry for years, I find this book incredibly valuable. It's comprehensive and breaks down complex ideas into more digestible parts. The sections on cultural nuances and market entry strategies were especially helpful. Delivery was smooth and on time, adding to an already excellent purchase experience.
ES
The 12th Edition of Global Business Today offers a well-rounded approach, blending theory with actionable insights well. I appreciated the updated examples and all the latest statistics used. Got a slight discount thanks to my membership, which was a nice touch. The book arrived quickly and was well-packaged. My only wish is that it had a few more case studies.
SW
Global Business Today, 12th Edition is a must-have for anyone looking to understand the intricacies of international markets. The case studies are particularly insightful, providing real-world applications of the theoretical concepts discussed. The book arrived promptly and in perfect condition, just two days after I'd ordered it. I got a nice discount with my student subscription, which was a great bonus!
EW
The book does a decent job introducing some basic concepts in global business, but it felt like some areas were not as expansive as they could be, especially in the digital transformation section. I expected more on e-commerce. Delivery was fine, though—no issues there.








































