Integrated Marketing Communication(3rd Edition)
Authors:
Robyn Blakeman
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Solution Manual Includes
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Book details
ISBN: 153810105X, 978-1538101056
Book publisher: Rowman And Littlefield Publishers
Book Price $0 : Robyn Blakeman's 'Integrated Marketing Communication' (3rd Edition) serves as a comprehensive guide for understanding the multidisciplinary approach required in effective marketing strategies. Through strategic use of multiple channels, Blakeman illustrates how to synchronize traditional and digital media to deliver consistent and cohesive messages to consumers. The book examines the importance of a unified strategy, connecting public relations, advertising, sales, and digital platforms into a seamless communication ecosystem. By utilizing theoretical frameworks and practical case studies, Blakeman provides an in-depth look into the dynamics of branding, messaging, and consumer engagement. The third edition further includes updated content reflecting current market trends and new chapters that delve into emerging digital marketing techniques. In addition, the book offers a detailed table of contents for easy navigation, as well as practitioner-friendly elements such as a solution manual and an answer key at the end of the chapters to facilitate better learning and comprehension. It is well-received for its concise, actionable insights and serves as a critical resource for both students and professionals aiming to optimize their marketing efforts. With thoughtful layout and clear segues from one sector of integrated marketing to another, this book is an essential tool in the educational and professional toolkit. Incorporating topics such as brand equity, consumer behavior, and media planning, Blakeman provides an authoritative roadmap to effective communication. An affordable and cheap resource, this volume is tailored to meet the needs of financially constrained learners.
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