Marketing Research Essentials(6th Edition)
Authors:
Carl McDaniel Jr, Roger Gates
In Stock: 1 Left
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Solution Manual Includes
Price:
$9.99
Book details
ISBN: 0470131985, 978-0470131985
Book publisher: Wiley
Book Price $0 : Marketing Research Essentials by Carl McDaniel Jr. and Roger Gates, in its sixth edition, serves as a comprehensive guide for students and professionals aiming to master the intricacies of marketing research methodologies. The book covers a robust curriculum with detailed chapters highlighted in its table of content, which meticulously guide readers through the nuances of research design, data collection, and analysis. The authors utilize an approach that weaves in practical applications and case studies to deepen understanding of theoretical concepts such as qualitative and quantitative research, sampling techniques, and statistical analysis. The solution manual accompanying this edition provides essential answers and the Answer Key for complex exercises, ensuring students can apply principles effectively. Although there are no main characters as it is a textbook, the book is structured to engage readers through its systematic approach to crucial marketing research themes. Its focus on ethical considerations and the use of digital tools in compiling research data resonates with current industry standards. Reception from both academic and professional spheres acknowledges the book as a fundamental resource that enhances experimental and critical thinking skills. With its focus on structured methodologies, this book remains a pivotal text in marketing studies, balancing theoretical knowledge with actionable insights. A cheap, practical solution manual designed to enhance understanding while minimizing expenses.
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