Marketing(13th Edition)
Authors:
John McMurry, Robert Fay
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Solution Manual Includes
Price:
$9.99
Book details
ISBN: 125973806X, 9781259738067
Book publisher: Pearson
Book Price $0 : In 'Marketing' by John McMurry and Robert Fay, the 13th edition provides a comprehensive exploration of modern marketing strategies and methodologies. The book delves into the core themes of consumer behavior, market research, digital marketing strategies, and product positioning. By incorporating practical examples and case studies, it offers an in-depth understanding of how businesses can leverage these strategies to drive sales and enhance customer relationships. The textbook is meticulously organized with a detailed table of contents that guides readers through complex marketing concepts with ease. Each chapter is equipped with a solution manual to aid students in comprehending and applying these principles practically. Furthermore, the book includes an answer key for review questions, enabling students to assess their grasp of crucial topics like brand management and competitive analysis effectively. It has been well-received in academic circles for its clarity and relevance in the rapidly evolving landscape of marketing, particularly with its focus on integrating technology into traditional marketing frameworks. By addressing both theory and practical application, the book serves as an essential resource for aspiring marketers and business students. Its up-to-date content aligns well with academic courses, ensuring students have the necessary tools to navigate the complexities of modern marketing dynamics.
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