Marketing(7th Edition)

Authors:

Roger A. Kerin, Eric N. Berkowitz, William Rudelius

Type:Hardcover/ PaperBack / Loose Leaf
Condition: Used/New

In Stock: 1 Left

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Expected shipping within 2 - 3 Days
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Book details

ISBN: 0071151222, 9780071151221

Book publisher: McGraw Hill

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Customer Reviews

Trusted feedback from verified buyers

EB
Elliot Bishop
5.0
Marketing, 7th Edition truly goes above and beyond in breaking down complex marketing concepts into digestible lessons. I appreciated the clear explanations and the real-world examples that put theory into context. The book is incredibly well-organized, making it a practical resource not just for students but for professionals wanting a refresh of current market strategies. As someone who's been in the field for years, this book still had new insights to offer. Bonus: It arrived quickly, well-packaged and without any damage. If you're considering diving into marketing or even just looking for new ideas, I'd highly recommend this gem!