Marketing(19th Edition)
Authors:
William M. Pride, O. C. Ferrell
In Stock: 2 Left
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Total Price:
$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 1337272892, 978-1337272896
Book publisher: South-Western College Pub
Book Price $0 : The 19th edition of 'Marketing' by William M. Pride and O. C. Ferrell presents an in-depth exploration of key marketing concepts essential for understanding today's dynamic business environment. The book provides comprehensive coverage of critical topics such as consumer behavior, market research, advertising strategies, and digital marketing techniques. Through detailed analyses and real-world examples, the authors delve into contemporary marketing challenges and solutions, offering insights into developing a strategic marketing plan. With an organized table of content, readers can easily navigate through sections addressing traditional and digital marketing frameworks. Marketing professionals and students can benefit from the solution manual to solve complex problem sets and the answer key to verify their understanding of pivotal concepts such as the marketing mix, segmentation, and target market strategies. The book's reception has been overwhelmingly positive, noted for its clarity and practicality in applying theory to real-world scenarios. As globalization and technology drive change, this edition incorporates the impact of social media and e-commerce on consumer engagement, making it an invaluable resource for both academic and professional audiences. The use of LSI keywords throughout the book enhances comprehension, with an emphasis on modern marketing terms like influencer marketing, brand equity, and CRM systems. 'Marketing' is not just a textbook; it is a crucial asset for anyone aiming to excel in the ever-evolving field of marketing. This cheap academic manual brings together cost-effective learning strategies and comprehensive exercises.
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