Services Marketing(5th Edition)
Authors:
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
In Stock: 1 Left
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Expected shipping within 2 - 3 DaysPopular items with books
Total Price:
$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 0073380938, 978-0073380933
Book publisher: McGraw-Hill
Book Price $0 : The 5th edition of 'Services Marketing' by Valarie A. Zeithaml, Mary Jo Bitner, and Dwayne Gremler is a comprehensive resource that delves into the intricate dynamics of marketing in the service industry. This book is renowned for its extensive exploration of how services differ fundamentally from products, and the unique strategies required to market them effectively. The text covers essential topics such as service quality, customer relationship management, and the role of technology in service delivery. By utilizing real-life examples and case studies, the authors effectively elucidate complex concepts like the Service Marketing Triangle, the Gaps Model of Service Quality, and customer satisfaction metrics. A detailed solution manual is provided to aid students and professionals in grasping intricate problems and solutions discussed through engaging Answer Keys. The table of content is meticulously designed, guiding readers through foundational principles to advanced service marketing strategies. Praised for its clarity and depth, 'Services Marketing' is a seminal text in business education, appreciated for its practical advice and scholarly insights. It is an indispensable resource for anyone interested in mastering the art of customer-focused service delivery and strategizing for competitive advantage in the marketplace. Readers often highlight its structured approach in understanding and applying service marketing theories effectively, making it a staple academic reference. Furthermore, the book remains relevant in its approach to incorporating customer feedback loops and evolving marketing methodologies. By offering cheap supplementary content, the book ensures affordability without sacrificing depth.
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