Foundations Of Marketing(2nd Edition)
Authors:
William Pride
In Stock: 1 Left
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Total Price:
$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 0618766944, 978-0618766949
Book publisher: Houghtin Mifflin
Book Price $0 : The 'Foundations Of Marketing' by William Pride is a comprehensive textbook that provides an in-depth exploration of marketing principles and practices. The book, now in its 2nd edition, serves as an essential resource for understanding the dynamic world of marketing and its strategies. Key themes include the fundamentals of marketing strategies, market analysis, consumer behavior, and the application of marketing ethics in real-world scenarios. Each chapter delves into core marketing concepts such as segmentation, targeting, and positioning (STP), as well as the marketing mix's four Ps: Product, Price, Place, and Promotion. The book is designed to foster a practical grasp of marketing through real-world examples and case studies that help students compare theoretical frameworks with actual industry practices. The 'solution manual' and 'Answer Key' provided alongside the book allow students to test their knowledge and gain a clear understanding of the concepts. A detailed 'table of content' guides readers through the structured layout, making it easier to reference specific topics. This educational resource has been well received for its clarity and practical approach, appealing to both novice learners and seasoned professionals seeking a marketing refresher. In its discussion, the book emphasizes ethical considerations, highlighting the importance of sustainability and corporate social responsibility in the marketing field. Students will find this cheap resource manual invaluable when preparing for challenging exams.
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