Marketing Analytics Essential Tools For Data Driven Decisions(1st Edition)
Authors:
Rajkumar Venkatesan, Paul W. Farris, Ronald T. Wilcox
In Stock: 2 Left
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Solution Manual Includes
Price:
$9.99
Book details
ISBN: 0813945151, 978-0813945156
Book publisher: University Of Virginia Press
Book Price $0 : Marketing Analytics: Essential Tools for Data Driven Decisions by Rajkumar Venkatesan, Paul W. Farris, and Ronald T. Wilcox is a comprehensive guide that delves into the strategic use of analytics in marketing. This first edition serves as a critical resource for marketers seeking to harness data to make informed decisions. The book is structured to cover essential methodologies and techniques, presenting a thorough 'table of content' that acts as a roadmap for both novices and practitioners in the field. Readers will explore key concepts such as predictive modeling, machine learning applications, customer lifetime value analysis, and return on marketing investment (ROMI). The authors emphasize the application of analytical tools, providing an 'answer key' through real-world case studies and examples to demonstrate the execution and impact of these strategies in various business scenarios. A 'solution manual' is also provided to guide readers through complex analytical problems, ensuring a practical understanding of the techniques discussed. The book has been well received for its hands-on approach, clear explanations, and relevance to contemporary marketing challenges. Its integration of data-driven insights positions it as a requisite for courses focused on business intelligence, data analytics, and digital marketing strategies. As a critical educational resource, it equips readers with the necessary skills to navigate and leverage the evolving landscape of marketing analytics. Designed for students on tight budgets, this cheap manual provides excellent academic value.
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July 21, 2023