Marketing Data Science(1st Edition)
Authors:
Thomas Miller
In Stock: 2 Left
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Expected shipping within 2 - 3 DaysPopular items with books
Total Price:
$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 0133886557, 978-0133886559
Book publisher: Pearson FT Press
Book Price $0 : Marketing Data Science by Thomas Miller offers a comprehensive primer on the intersection of data science and marketing strategy, focusing on how data-driven decisions can enhance business outcomes. The book meticulously guides readers through the use of data science techniques to predict customer behavior, segment markets, and measure marketing performance. It provides robust insights into methodologies such as statistical analysis, predictive modeling, and machine learning. By incorporating real-world applications, Miller explains complex algorithms in the context of marketing challenges, ensuring that data scientists and marketing professionals alike can implement these strategies effectively. The book is structured in a practical manner, making it ideal as a solution manual for those seeking to solve marketing problems through data-driven answers. The thoughtfully organized table of content assists readers in navigating various topics seamlessly. Additionally, the inclusion of an answer key in the chapters enhances the learning experience by offering solutions and practical insights. The hands-on approach allows readers to apply learned techniques to their specific marketing contexts, bridging the gap between theory and practice. By providing a comprehensive framework for integrating data science into marketing practices, Miller’s book acts as an invaluable resource for both academic study and professional reference. For those looking for affordable knowledge, this book provides cheap resources without compromising quality.
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