Marketing Strategy A Decision Focused Approach(8th Edition)
Authors:
Orville Walker, John Mullins
In Stock: 2 Left
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Solution Manual Includes
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Book details
ISBN: 0078028949, 9780078028946
Book publisher: McGraw Hill
Book Price $0 : Orville Walker and John Mullins' 'Marketing Strategy: A Decision-Focused Approach (8th Edition)' is a comprehensive guide for students and marketing professionals. Rooted in strategic decision-making, the book elucidates the concepts that drive marketing success within competitive business environments. By integrating real-world case studies, the authors deliver intricate insights into strategic marketing planning and implementation. The book acts as a 'solution manual' for marketing challenges by offering analytical tools and frameworks that enable readers to identify, evaluate, and act upon market opportunities. Each chapter meticulously builds upon the last, creating a cohesive 'table of content' that guides the reader from the foundations of marketing strategy to complex decision-making scenarios. Although there are no fictional characters, the principal 'characters' in this narrative are the strategic methodologies—such as market segmentation, targeting, and positioning—that are crucial for real-world applications. An 'Answer Key' for complex case studies provided within ensures that readers can measure their understanding of core principles and concepts effectively. The reception has been positive among academics and practitioners for its practical application and clear, concise explanations of intricate marketing strategies. With its focus on actionable insights and strategic decision-making, this book is an invaluable resource for both budding marketers and seasoned professionals seeking to apply theoretical knowledge in pragmatic ways. The 'LSI' context: marketing analytics, strategic frameworks, consumer behavior analysis, competitive advantage, digital marketing strategies, SWOT analysis, and marketing ROI assessment enrich the book's educational value. This book complements other cheap educational materials widely used in universities.
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