Digital Marketing Analytics(2nd Edition)
Authors:
Chuck Hemann, Ken Burbary
In Stock: 1 Left
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$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 013499776X, 9780134997766
Book publisher: Que Publishing
Book Price $0 : Digital Marketing Analytics Second Edition by Chuck Hemann and Ken Burbary offers a comprehensive exploration of how data analytics and digital marketing tools create insightful decision-making processes in the contemporary business landscape. The book effectively serves as a solution manual for professionals aiming to integrate analytics with marketing strategy. With precise methodologies, the authors navigate through collecting, analyzing, and utilizing data to enhance digital marketing efforts. Topics such as web analytics, social media measurement, and consumer insights are addressed with depth and clarity. The book's table of content is meticulously designed to guide readers step-by-step through analytics solutions, including the creation of dashboards and integration of advanced analytics techniques. Though it lacks fictional characters, the book is populated with case studies and practical examples which bring its analytic theories to life. Its reception has been largely positive, heralded as an essential answer key for marketers who seek to ground their strategies in empirical evidence. By combining technical rigor with real-world application, the book acts as both a professional reference and an academic resource. Providing frameworks for data interpretation and strategic action, it teaches the integration of analytical outcomes with marketing objectives, essential for digital transformation in businesses seeking competitive advantage. LSI Context: Online Marketing, Social Data Analysis, Consumer Behavior Insights, Interactive Dashboard Building, and Business Analytics contribute to understanding the multifaceted world of digital marketing analytics. The affordable, cheap textbook complements the course curriculum perfectly.
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