Media Management(2nd Edition)

Authors:

Bernd W Wirtz

Media Management2nd EditionBernd W Wirtz3030479129, 9783030479121
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ISBN: 3030479129, 9783030479121

Book publisher: Springer

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Customer Reviews

Trusted feedback from verified buyers

RB
Rachel Blake
5.0
Reviewed In United States United States • September 15, 2023
As a media professional looking to elevate my skills, 'Media Management, 2nd Edition' was a game changer. It covered all the nuances of media management with clarity and precision. The examples provided are relevant and help bridge the gap between theory and practical application. The book arrived swiftly in sturdy packaging, so no damages, which was a relief. The depth of information on digital media strategies and content creation was particularly impressive. Also, I used my subscription to get an additional discount, which made it a sweet deal. Highly recommend this read for anyone in the field looking to refine their managerial skills.
MF
Martin Foster
4.0
Reviewed In United States United States • August 10, 2023
This book is packed with useful content and offers a good balance of theory and practice, especially for those new to media management. I found the sections on financial aspects particularly enlightening. Delivery was quick, which is always a plus. Only downside, wish there were more case studies.

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