Modern Competitive Strategy(3rd Edition)
Authors:
Gordon Walker
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Book details
ISBN: 0073381381, 978-0073381381
Book publisher: McGraw-Hill Education
Book Price $0 : Modern Competitive Strategy by Gordon Walker (3rd Edition) provides a clear and practical framework for understanding how firms achieve and sustain competitive advantage in today’s dynamic business environment. The book explains core strategic concepts such as industry analysis, firm capabilities, and competitive positioning in a straightforward way. It integrates economic theory with real-world business examples to show how strategy works in practice. This edition includes updated cases and insights reflecting current market conditions and technological change. Written for students and managers alike, it serves as a valuable guide to making effective strategic decisions.
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