MKTG14 Principles Of Marketing,(14th Edition)
Authors:
Charles W. Lamb, Joe F. Hair, Carl McDaniel
In Stock: 1 Left
Shipment time
Expected shipping within 2 - 3 DaysPopular items with books
Total Price:
$56.06
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 0357929339, 9780357929339
Book publisher: Cengage Learning
Book Price $56.06 : MKTG14: Principles of Marketing by Charles W. Lamb, Joe F. Hair, and Carl McDaniel offers a comprehensive exploration of modern marketing strategies and principles. This 14th edition is acclaimed for blending theoretical frameworks and practical applications, making it a vital resource for understanding the dynamics of contemporary marketing. The book includes an extensive **table of content** that guides readers through crucial topics such as consumer behavior, market segmentation, and the marketing mix. Each chapter is structured to provide clear learning outcomes. The authors expertly weave in real-world **solution manuals** and **answer keys** methodologies, offering practical tools for students and professionals alike to apply marketing theories in business scenarios. Key themes such as digital marketing, ethical issues in marketing, and global marketing emphasize the book's relevance in today's globalized world. This book has been well-received in academic circles for its accessibility and detailed explanations. By providing real-life examples and case studies, it helps underscore the evolving landscape of marketing challenges and strategies. Moreover, it embraces cutting-edge topics such as e-commerce, social media marketing, and analytics, underlining its commitment to staying relevant in the rapidly changing business environment. By emphasizing cheap, step-by-step explanations, the book enhances comprehension for all readers.
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