Marketing(9th Edition)
Authors:
Charles W. Lamb, Joe F. Hair, Carl McDaniel
Type:Hardcover/ PaperBack / Loose Leaf
Condition: Used/New
In Stock: 1 Left
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Book details
ISBN: 0324362080, 9780324362084
Book publisher: South-Western College Pub
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Customer Reviews
Trusted feedback from verified buyers
DG
This book is an outstanding resource for anyone studying marketing or working in the field. The explanations are clear and concise, making complex concepts easy to understand. I've found the case studies particularly helpful, as they offer real-world examples of marketing strategies in action. Plus, it arrived quickly in perfect condition thanks to my expedited delivery membership—definitely a bonus! A must-have for your marketing library.
SB
Marketing, 9th Edition, strikes a good balance between the theoretical foundations of marketing and practical insights. The book is well-structured, featuring a wide variety of examples that help connect the concepts to real-world applications. Although I felt a few sections could be more in-depth, overall it serves as a solid guide for anyone interested in the subject. The delivery was prompt, and I appreciate the discount I got through my bookstore membership. It's a valuable addition to my professional collection.
HH
Marketing, 9th Edition, was a great read. The book offers well-rounded coverage of the essential marketing principles with sufficient detail for professionals looking to refresh their knowledge. While I wish there were more visual content to break up the text, the reliable information more than makes up for it. Highly recommend if you're looking to expand your marketing toolkit.






































