Practical Marketing Research A Guidebook For Marketing Insights(1st Edition)
Authors:
Chuck Chakrapani, Ken Deal, Jordan A. Levitin
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Book details
ISBN: 0920219799, 978-0920219799
Book publisher: https://www.collectionscanada.gc.ca/ciss-ssci/app/index.php?&lang=eng (September 2, 2020)
Practical Marketing Research A Guidebook For Marketing Insights 1st Edition Summary: Practical Marketing Research is a research, insights and analytics textbook for students and a handyreference for practitioners and clients. It is designed to give you access to the essential knowledgeand skills needed to: design and execute marketing research projects, analyze the results andcommunicate the findings using a highly structured, step-by-step methodology illustrated bynumerous practical, real-life examples. This book will teach you how to employ the tools andtechniques used by marketing research professionals today. Practical Marketing Research is writtenby three experienced, active marketing researchers. Ken Deal, professor emeritus of marketing atthe DeGroote School of Business, Jordan A. Levitin, Senior Vice-President with Illumina ResearchPartners, and Chuck Chakrapani, president of Leger Analytics and Distinguished Visiting Professorat the Rogers School of Management. Their blend of theoretical expertise and practical knowledgemakes this book unique in the field of marketing research.
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