Principles Of Direct And Database Marketing(2nd Edition)
Authors:
Alan Tapp
Type:Hardcover/ PaperBack / Loose Leaf
Condition: Used/New
In Stock: 1 Left
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Book details
ISBN: 0273646818, 9780273646815
Book publisher: Ft Pr
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Customer Reviews
Trusted feedback from verified buyers
BS
Got extra discount with my subscription. The book covers a good balance of theory and practice, which is quite helpful if you're new to the field or looking to refresh your knowledge. My only issue was a slight delay in delivery, but the content made up for it. The author neatly explains principles with real-life applications, making it easy to implement in business scenarios. Although it might seem dense at times, it’s a comprehensive guide that's worth having.
DM
This book is a treasure trove of insights and strategies that are essential for anyone involved in direct and database marketing. The second edition has been updated with the latest trends and technologies, making it even more relevant today. Delivery was prompt and the book was well-packaged. As a marketing professional, I found the case studies particularly helpful in illustrating key points. The author does a fantastic job of breaking down complex concepts into digestible parts, offering clear explanations and practical examples. Highly recommend it to anyone looking to deepen their understanding of the subject.





























