Planning And Management Of Meetings Expositions Events And Conventions(1st Global Edition)

Authors:

George G. Fenich

Free planning and management of meetings expositions events and conventions 1st global edition george g. fenich
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Cover Type: Hardcover
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Book details

ISBN: 1292071745, 978-1292071749

Book publisher: Pearson

Book Price $0 : George G. Fenich's 'Planning And Management Of Meetings, Expositions, Events And Conventions' is a comprehensive guide that explores the intricacies of the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry. This seminal text serves as both an academic resource and practical manual for professionals navigating the complex world of event management. The book is structured with a clear table of content, enabling readers to easily locate specific topics. It covers essential areas such as strategic planning, budgeting, site selection, and risk management, effectively weaving these elements into a cohesive instructional resource. Fenich's work stands out due to its pragmatic approach, offering insights into real-world problem-solving techniques demonstrated through case studies. While the book itself functions without a narrative plot or characters, it is riddled with key themes that focus on the dynamic processes involved in organizing successful events. A notable inclusion is the 'solution manual' that aids readers in applying theoretical concepts to practical scenarios, and the 'Answer Key' which enriches the learning experience by providing clear explanations to complex questions. The reception of Fenich's book acknowledges its utility not just in academia but among industry professionals who praise its structured methodology and in-depth analysis. Readers can effectively use this as a roadmap for mastering the multifaceted responsibilities of event management.