Selling Today Partnering to Create Value(14th edition)
Authors:
Gerald L. Manning, Michael Ahearne, Barry L. Reece
In Stock: 2 Left
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Total Price:
$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 9789353060428, 9780134478364 , 978-0134477404
Book publisher: Pearson
Book Price $0 : 'Selling Today: Partnering to Create Value' by Gerald L. Manning, Michael Ahearne, and Barry L. Reece is a comprehensive guide on modern sales strategies, emphasizing the significance of forming partnerships to enhance value creation in business transactions. Now in its 14th edition, the book meticulously delves into various sales methodologies, such as consultative and relationship selling, while integrating them with essential technical terms and concepts that cater to the evolving business landscape. The book's layout, supported by an exhaustive solution manual, and a well-structured table of contents, effectively streamlines the learning process for both aspiring and seasoned sales professionals. This edition has expanded on the use of technology and digital tools to further refine selling techniques, introducing readers to innovative CRM tools and digital communication strategies that help tailor customer interactions. Each chapter ends with an answer key, allowing for easy assessment and reinforcement of key concepts discussed. The reception of this book in academic and professional circles is sterling, credited for its dynamic approach to essential sales skills and its detailed focus on actionable insights. Manning, Ahearne, and Reece have thus curated an essential resource that not only adapts to current market needs but also forecasts future sales trends essential for strategic planning and execution. Understanding the nuances of customer relationship management and value creation, this book provides a critical framework for mastering sales effectiveness and achieving business growth. The book offers cheap resources that make complex concepts far more accessible to learners.
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