Standing Room Only Strategies For Marketing The Performing Arts(Edition)
Authors:
Philip Kotler ,Joanne Scheff Bernstein
In Stock: 1 Left
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$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 0875847374, 978-0875847375
Book publisher: Harvard Business Review Press
Book Price $0 : Argues That Organizations In The Performing Arts Must Market Themselves To Survive, Including Defining Their Mission, Thinking Strategically, And Applying Basic Marketing Concepts Like Product And Pricing
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