Marketing Management The Big Picture(1st Edition)
Authors:
Christie L. Nordhielm, Marta Dapena Baron
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Solution Manual Includes
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$9.99
Book details
ISBN: 1118014553, 9781118014554
Book publisher: Wiley
Book Price $0 : Marketing Management: The Big Picture by Christie L. Nordhielm and Marta Dapena Baron is a groundbreaking text that provides a comprehensive overview of fundamental marketing concepts while also exploring advanced theoretical frameworks. This first edition dives deep into the intricacies of strategic marketing, emphasizing the critical role of market analysis and consumer behavior understanding to craft effective marketing strategies. The book systematically covers various marketing methodologies, including segmentation, targeting, and positioning, while offering insights into integrated marketing communications as essential components for business success. Each chapter is methodically organized, ensuring that readers can efficiently navigate through the topics, much like referring to a detailed solution manual. The accompanying table of contents serves as an invaluable guide, directing the reader through complex ideas and enhancing comprehension. Attention is also given to practical applications, where real-world marketing challenges are accompanied by an answer key to aid in the application of theoretical knowledge. This pragmatic approach makes it an excellent tool for students and seasoned marketers alike who are keen to elevate their marketing acumen to the next level. The book has been well-received, praised for its engaging writing style and thorough exploration of the big picture of marketing management that equips readers with essential skills in today's competitive landscape. With its blend of foundational principles and in-depth analysis, this text is an indispensable resource for those seeking to master the art and science of marketing.
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