Strategic Management In The Hospitality Industry(3rd Edition)

Authors:

Michael D Olsen, Joseph J West

Free Strategic Management In The Hospitality Industry3rd EditionMichael D Olsen, Joseph J West129202741X, 978-1292027418
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Cover Type: Hardcover
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Book details

ISBN: 129202741X, 978-1292027418

Book publisher: Pearson

Book Price $0 : ‘Strategic Management in the Hospitality Industry’ by Michael D. Olsen and Joseph J. West is an essential resource for understanding the intricate processes of strategic management tailored to the unique characteristics of the hospitality industry. This third edition explores a range of critical concepts, including competitive advantage, strategic formulation, and the application of SWOT analysis specifically within hospitality contexts. The book highlights the importance of understanding both macroeconomic elements and customer-focused strategies, offering a comprehensive table of contents that guides learners across diverse strategic areas. It discusses real-world examples to elucidate strategic management frameworks, aligning industry best practices with case studies. The book provides a 'solution manual' as a practical resource, allowing students to apply theoretical knowledge through exercises designed to provide an 'answer key' to real-world challenges. Key themes include the analysis of the external environment, strategic choices, and performance analysis in hospitality, providing a robust platform for professionals to enhance decision-making skills and achieve competitive positioning. This edition has been praised for its accessible writing and practical applications, making it a valuable asset for both educators and industry practitioners. Concurrently, it places a strong emphasis on the role of innovation and sustainable practices as dynamic elements of contemporary hospitality strategy. Providing a cheap yet effective way to boost understanding, this book is great for student success.