Strategic Market Management(4th Edition)
Authors:
David A. Aaker
In Stock: 1 Left
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$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 0471309567, 9780471309567
Book publisher: Wiley
Book Price $0 : David A. Aaker's 'Strategic Market Management' (4th Edition) presents a comprehensive framework for developing competitive market strategies that ensure long-term success. Central to this book is the exploration of strategic analysis, where Aaker meticulously details methodologies such as strategic positioning, brand equity management, and competitive market analysis, making it an essential resource for marketing professionals seeking to enhance decision-making capabilities. With new chapters and updates in its fourth edition, the book includes a well-structured table of contents that enhances its usability as both a textbook and a reference guide in market strategy formulation. Leveraging a solution manual and answer key, it supports academics and practitioners by providing a robust understanding of environmental analysis and effective resource allocation. Aaker integrates real-world business examples and case studies to exemplify strategic applications, reinforcing concepts like market segmentation and sustainability. This edition continues the book's reputation for clarity and insightful strategic frameworks, receiving positive reception for its practical approach. Through detailed chapters, readers gain insights into adaptive strategies in fluctuating market environments. Porter's Five Forces, SWOT analysis, and other strategic tools are well-explained, making it indispensable for those involved in strategic marketing functions. The manual also guides through strategic alliances and innovation, ensuring comprehensive coverage of relevant themes. This book provides a cheap, compact version of the larger textbook’s essential concepts.
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