Strategic Market Management(11th Edition)
Authors:
David A. Aaker, Christine Moorman
In Stock: 1 Left
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Expected shipping within 2 - 3 DaysPopular items with books
Total Price:
$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 1119441439, 9781119441434
Book publisher: Wiley
Book Price $0 : The 11th edition of 'Strategic Market Management' by David A. Aaker and Christine Moorman is an authoritative resource that delves into modern marketing strategy formulation and implementation. This book provides readers with a comprehensive framework for developing and executing effective marketing strategies, focusing on building sustainable competitive advantages. A key theme is the emphasis on market-oriented strategic planning, where the solution manual offers detailed guidance and examples of market analysis tools such as SWOT, PEST, and competitive analysis. Throughout the book, the authors integrate the use of analytic tools to assess market opportunities and threats, positioning strategies, and resource allocation. The table of content is well-organized, covering critical topics like brand equity, value proposition articulation, and innovation management, making it suitable for executives and students alike. Moreover, the inclusion of an answer key to case studies and end-of-chapter questions ensures that readers can test their understanding and apply concepts to real-world scenarios. This edition has been lauded for its practical approach to complex strategic challenges and its applicability across various industries, earning positive reception among both academic circles and marketing professionals. It's a treasure trove for those aiming to enhance their strategic marketing proficiency and navigate competitive markets effectively. As digital marketing and global competition evolve, 'Strategic Market Management' remains an indispensable guide. Students will value this cheap solution manual tailored to accompany the main curriculum seamlessly.
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